The renowned betting firm, TitanBet has signed a sponsorship deal with The Sun Newspaper at which the newspaper will sponsor the publication’s daily betting column.
The sponsorship deal is part of TitanBet’s strategy to draw new customers to their betting site.
According to the deal, TitanBet will sponsor The Sun’s Saturday column which will feature a variety of sporting activities preferably football matches. The betting firm has targeted the football punters since it’s the football season at which if they market aggressively with this strategy, they will surely increase their player base.
The partnership deal will allow TitanBet to have access to The Sun’s pay per click customer base thereby giving the betting firm an opportunity to market its services to readers.
Both firms see this has a lucrative deal and TitanBet expects its player base to increase favorably. The spokesperson at TitanBet, Russell Yershon commented on the deal and said,
The Sun’s betting column will give us excellent exposure for the Titanbet.co.uk brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK.
Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events.
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