Ever since Amaya Gaming took over PokerStars, the new management has introduced a number of innovative plans to expand and grow PokerStars offering across the globe. One of these strategic changes included diversifying PokerStars portfolio and targeting the sports betting and casino industry.
Amaya Gaming believes that there is a significant market in the sports betting industry that can be tapped by PokerStars, which is the biggest online poker website in the world. For the past few months, the company has focussed on creating a strategy and developing a product that would target the global sports betting industry.
PokerStars launched its innovative sports betting platform on the 1st of April and is currently testing it in beta stage. The new sportsbook from PokerStars will go live in the near future via the PokerStars 7 client and will be made available to all internet and mobile browsers. The testing so far has been successful and the company will initially launch its sportsbook application in selected markets before rolling out a global launch.
In a statement, Amaya’s CEO David Baazov said
Thus far, we have seen cross-sell rates and revenue yields above our expectations, with a significant majority of the casino spend coming from new deposits to the platforms. We anticipate the launch of sports betting in certain markets in the coming days with an expansion across the network to take place through the first half of 2015.
Apart from sportsbetting, PokerStars has also concentrated in developing its casino games portfolio and has introduced a number of table and live dealer games on mobile. The company also plans to roll out a number of creative slot games before the end of June 2015. Amaya Gaming will aggressively market and promote PokerStars new sports betting and casino games as it looks to capture a new market and establish itself as a leader in these spaces.
Amaya will continue to make strategic changes to both PokerStars and Full Tilt Poker’s operations in order to capture new markets and build its existing customer database. The company will look to expand its global operations in the B2C business and will soon add new niches to its portfolio of games. Some of these will include social gaming, sports betting and daily fantasy sports. Amaya Gaming believes that the revenue generated from these new verticals along with its core poker revenues will infuse strong growth in company profits.
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