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Anyone who is even remotely familiar with sports betting has probably heard about William Hill. This established and successful bookmaker needs no special introduction, as it has been around since 1934. It carries the name of its founder and famous businessman William Hill who opened a sportsbook shop in London during the time when gambling was illegal in the UK.
Today, William Hill is a well-recognized brand that represents one of the most trusted gambling names in the industry. While it is mostly popular in the United Kingdom, William Hill draws the attention of a lot of foreign bettors as well. Millions of players from all over the world place bets on the William Hill website every year and those numbers are continuously rising.
The site is licensed by both the UK Gambling Commission and the Gibraltar Gambling Commissioner. The current location of the company’s headquarters is in Gibraltar.
So, the chances are that you probably heard about the William Hill website before, but have you actually played on it? For those of you who did, you already know what to expect. However, I have decided to do this review for people who are still new to online betting and who want to know a thing or two about a bookie site before they make an account and start placing bets.
In short, here are the things that I will talk about in this text:
I tried to cover as much as possible, so apart from these main features, you will also be able to learn about the operator’s mobile platform, deposit and withdrawal limits, customer support working hours, and a lot of other stuff. Read on!
If you’re only starting to enter the world of online sports betting, you might be wondering what’s all the fuss about when it comes to William Hill. Here is a short overview of what I think makes this particular bookmaker so special.
William Hill has been around for almost a century, and their betting website was one of the first ones of its kind in both England and the world. This bookie opened its online doors in 1998, much earlier than most popular online sportsbooks.
With over 35 available markets, William Hill is one of the most versatile online sportsbooks out there. The site allows you to bet on everything from popular sports like soccer and horse racing to less popular ones like table tennis and pool.
You will never get confused, annoyed or overwhelmed when you log into the William Hill sports betting site, for they know and understand that their customers simply want to log on, secure the best odds and then place their wagers instantly and in real time.
The entire range of different William Hill sports betting platforms that you will be able to access on any type of device have been made with the customer and end user in mind, and as such you will be able to place a wager with no hassle and instantly!
If you like betting on mobile, William Hill should be one of your top choices. This bookie has a functional app that works flawlessly on both iOS and Android devices. In 2018, the William Hill app passed two million downloads.
To get an idea of how big of a name William Hill really is, you should note that this bookmaker is a proud sponsor of some high-end competitions like the World Darts Championship, Scottish Football Cup, and more. They are also the official sponsor of Tottenham Hotspur soccer club.
William hill has an abundance of payment options, both local and international. The deposits go through quickly and come with no fees.
One thing that you will find on the William Hill betting website that we have not seen offered at any other Sportsbook site is that William Hill have their own multi channel online radio station that broadcasts throughout the day and night.
The presenters on this radio station will offer you betting tips, all the latest sports related news and information, plus they also offer live racing commentary, and this means you can tune in whenever you like and listed to commentary on any horse or greyhound race that you may have just placed a wager on!
The market selection on William Hill is downright impressive. The bookie has over 30 sports and special markets that you can bet on, which is more than the majority of sportsbooks I had the pleasure of reviewing. Here are all the markets currently available on the website:
Being a British bookmaker, William Hill focuses mostly on soccer matches, although horse racing and tennis are very popular as well. Nevertheless, the bookie has excellent coverage of some major American sports leagues like the NFL, NBA, NHL, and MLB. NCAA basketball and football are also present.
All the markets can be seen listed in alphabetical order on the left side of the betting page. There are also individual pages for certain popular events like the Australian Open, UEFA Euro, Olympic Games, and more.
Here are just some of the currently available betting opportunities that you will be able to avail yourself of if you sign up and start to place wagers at the top rated and reliable William Hill betting site today.
You will also be able to place In Play bets once any Golf match or in fact most sporting events have got under way as William Hill have recently launched their own In Play betting markets and as such this will ensure you can always get a wager on even if the sporting event you wish to bet on has started!
However, if you make the wise decision of placing a bet at the William Hill betting site then you will not have to worry, for they pay first past the post on their featured horse races, and as such it doesn’t matter if your horse does get disqualified they are still going to pay you out!
Plus if your horse is promoted to first place they will also pay out on the amended result, so you get the best of both worlds when betting at the William Hill betting site and will never have to lose out no matter what happens during or after any stewards enquiry!
Betting options at William Hill are very diverse. For popular markets like soccer, the possibilities are almost endless. Of course, you can bet on a 90-minute outcome, a total number of goals (over/under), correct score, and so on.
However, William Hill also has a bunch of unique betting options that make it stand out from the crowd. For example, there is a list of enhanced bets that the bookie selects and offers and where the odds are slightly higher than they were before.
The bookie also gives you an opportunity to build odds and create markets on your own. You can even request odds by posting them on Twitter with the hashtag #YourOdds. Some of the most popular odd requests would be displayed at each fixture under the section called Trending. This is where you can see some unique opportunities to bet on, like, for example — over 2 goals, over 4 cards, over 9 corners — or something along those lines.
It was surprising for me to see how many bets are available for non-British sports. Basketball is very well covered, and each NBA game gives you an opportunity to make hundreds of different bets. Trending and enhanced odds are available just like for some soccer fixtures, and you can also bet on how many points, assists, or rebounds will an individual player record.
The odds are displayed as fractional by default, but you can easily change them to American or decimal by clicking on the Odds Format drop menu at the top right part of the screen.
As soon as you enter the betting page on William Hill, you will be able to see some games that are currently going on live. To see all the games available for live betting, click on the In-Play button in the top left corner of the screen. From here, you can scroll down to see every available fixture, or you can filter them out by market using the icons at the top.
Each live game will have dozens of betting options, from match outcome bets to some unique prop bets. All the fixtures have live stats that get updated immediately. There’s also a graphic that shows where the play is developing at the moment. Most games have live commentary, while a good chunk of them has a live streaming option as well. To see which live events are available, click the Streaming Events Only toggle switch located above the fixtures. Live streams are in HD quality, and all you need to do to watch them is to bet on that particular fixture.
While the in-play information is subject to delay, the odds are changed almost in real-time. Each new bet you make will be displayed at the Bet Slip tab on the right side of the screen.
Being one of the first bookmakers to go online back in 1998, you can say that William Hill is good when it comes to keeping up with the times. The operator understands the need for mobile betting all too well, and they deliver with modern and slick mobile apps that are available for both iOS and Android device users.
As a matter of fact, William Hill’s mobile apps are so popular that they recorded two million downloads by the end of 2018. It is estimated that as much as a quarter of all bets on William Hill are conducted via mobile phones and tablets.
You can download their mobile app for free by visiting Google Play or the App Store. Alternatively, you can go to the William Hill mobile site that works quite well, too. Of course, both the app and the mobile site offer the exact same options as the desktop version. You only need to log in using your registration details and you can bet on the go anytime and anywhere.
I downloaded the William Hill app for my Android phone and I don’t have any major complaints. The app looks and feels great. It works fast and navigation is super easy. The layout is simple and provides you with all the necessary information in just a few taps and swipes on the screen.
I also logged in to their mobile site and, while I personally like the app better, there are some who disagree. It’s really a matter of your own preference. But no matter if you decide on using the app or mobile site, you absolutely can’t go wrong.
Being a customer at William Hill means that you would constantly get notified about new promotions. The bookie has a nice welcome offer to get you started off with, and once you use it, other bonuses await you. One interesting thing about William Hill is that they have promotions that are specific to certain sports. But first, let’s see what you will get as a new customer on the website.
The welcome offer on William Hill consists of a £30 free bet. All you need to do is deposit and wager at least £10 on odds 1/2 (1.5) or greater. Also, while signing up, you will need to type in the bonus code P30 to be eligible for this promotion.
You will get the free bet bonus in increments of £15. The deposits can only be made in GBP (£) and EUR (€) currencies. You need to use the bonus within 30 days of receiving it. Of course, only one person or one account holder can use this bonus. As far as betting goes, there are no restrictions apart from the odds. You can make the qualifying bet on both pre-match and in-play fixtures. Unfortunately, this bonus can only be used by the residents of the UK and Ireland. Also, the promotion excludes some deposit methods like PayPal, Neteller, Skrill, and others. For more information on that, you should visit the website’s promotions page. The new customers’ bonus will run until March 31, 2020. So, if you’re reading this after the said date, the chances are that the bookie changed their welcome offer and that all the above information is outdated.
While this is not the most generous welcome bonus I have come across, it’s nothing to smirk at either. For only £10 you get two £15 free bets with no wagering requirements, so it’s definitely a good chance to turn free betting funds into real cash.
As far as other promotions go, the one that caught my eye was the 10% in-play losses free bet. It works for certain sports like tennis and cricket. Namely, if you bet, for example, £100 during a week and lost a total of £50 from those bets, you will get 10% of those losses (£5) back in the form of a free bet. It’s not much when you look at it like that, but if you’re a high roller and you had an unlucky streak, the free bet sum can be significant. Nevertheless, there’s a cap of £100 for that free bet, but still not a small amount.
Horse racing and greyhound racing also have a few interesting promotions. You can get extra places on selected horse races, while best odds guaranteed await you for all UK and Irish horse racing and greyhound events.
William Hill doesn’t have that many promotions, which is compensated by the fact that they have plenty in terms of betting options. However, I still feel that they could have added a few more bonuses apart from their average welcome offer.
One of the best things about the William Hill sportsbook is their banking structure. The bookie offers plenty of popular payment methods that guarantee quick and safe deposits and withdrawals. Moreover, there are no fees associated with using them, which is another big plus in my book.
The table below shows all the available deposit methods alongside their minimum and maximum limits.
| Deposit method | Minimum deposit | Maximum deposit |
| Credit and debit cards (Visa, MasterCard, Maestro, Diners Club) | £5 | £99,000 |
| PayPal | £10 | £5,500 |
| Skrill | £10 | n/a |
| Neteller | £10 | n/a |
| WebMoney | £10 | £10,000 |
| Yandex | £10 | £10,000 |
| Visa Qiwi Wallet | £10 | £10,000 |
| EcoPayz | £10 | n/a |
| Eps Überweisung | £10 | £10,000 |
| Euteller | £10 | £10,000 |
| Fast Bank Transfer | £10 | £10,000 |
| InstaDebit | £10 | £10,000 |
| Poli | £10 | £10,000 |
| SafetyPay | £10 | £10,000 |
| Sofort | £10 | £10,000 |
| Trustly | £10 | £10,000 |
| Paysafecard | £10 | £200 |
| Todito Cash | £10 | £10,000 |
| NeoSurf | £10 | £12,000 |
| William Hill CashDirect | £10 | £5,000 |
| Bank wire | £25 | £100,000 |
| Check | £25 | £100,000 |
Certain deposit methods have geographical restrictions. The majority of deposit methods transfer the funds to your betting account almost immediately. There are no fees imposed by the bookie for any deposit transactions.
As for the withdrawals, here are the available options and their minimum limits.
| Withdrawal method | Minimum withdrawal |
| Credit and debit cards (Visa, MasterCard, Maestro, Diners Club) | £5 |
| PayPal | £10 |
| Skrill | n/a |
| Neteller | n/a |
| WebMoney | £5 |
| Yandex | £25 |
| Visa Qiwi Wallet | £10 |
| EcoPayz | £5 |
| Eps Überweisung | £5 |
| Euteller | £5 |
| Fast Bank Transfer | £5 |
| InstaDebit | £5 |
| Poli | £5 |
| SafetyPay | £5 |
| Sofort | £5 |
| Trustly | £5 |
| Paysafecard | £25 |
| Todito Cash | £5 |
| NeoSurf | €10 |
| William Hill CashDirect | £10 |
| Bank wire | £25 |
| Check | £25 |
William Hill currently doesn’t post information regarding the maximum withdrawal limits. The withdrawal time scale ranges from 24 hours to 10 working days, depending on the payment method.
I used my Visa credit card to deposit £10, which I later used to unlock the welcome offer. Everything went smoothly. The deposit went through in minutes and I was able to place a bet without facing any issues.
Security on William Hill shouldn’t even be on the back of your mind. This bookie has been in the online betting business for over 20 years, making it one of the most trustworthy operators in the industry.
WGH International Limited is currently operating under two reputable jurisdictions, the UKGC (license number 000-039225 R-319373-009) and the Gibraltar Gambling Commissioner (license numbers 034 & 042).
William Hill offers trusted and regulated payment methods, and the website itself uses the latest encryption technology to ensure that all sensitive information and money are kept safe.
The quickest and easiest way to contact William Hill is through their live chat support that works 24 hours around the clock. For questions about the sportsbook, you can send an email to sports@willhill.com, while all general inquiries should be sent to support@williamhill.co.uk.
The telephone number is 0800-085-6296, which should not be confused with the number 0800-223-311 that is for telephone betting.
William Hill has a very professional support team that is extremely responsive and provides detailed information.
William Hill is one of the top dogs of the sports betting industry, and it has been that for a long time. With over 80 years of experience (22 of which were during the online era), William Hill has become the bookie of choice for millions of players.
I’m particularly impressed with all the different betting options and the ways in which you can construct your betting slip. In-play betting is always highlighted and easy to access. The odds are good, and so is their mobile platform that allows for seamless betting on the move. There are more than 30 sports available, meaning that each day there are hundreds of fixtures you can bet on.
While William Hill is recognized internationally, the list of restricted countries is fairly long. The welcome bonus is also not very foreign-friendly, as is can only be unlocked by players from the UK and Ireland. The lack of other promotions is another thing that can improve.
In any case, I hope that you had fun reading my William Hill review for 2020. If you have any questions or wish to add something, feel free to do so in the comment section below. Other than that — good luck!
One of Great Britain’s most dependable land based betting shop operators have opened up a large range of online gambling sites in the last few years and the William Hill sports betting site is just one of the fully functional and state of the art gambling sites available from this leading betting company.
If you want completely hassle free betting opportunities and be safe in the knowledge that if you win your are going to get paid and with no problems then the William Hill betting site is the place for you, and they are one of our top rated and fully licensed and regulated betting sides that we have no problems showcasing to every single one of our website visitors.
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